I bought this TV after reading alot of reviews and a few visits to store to compare different 32" size TVs offered by Sony, Samsung, LG and Panasonic. This was among the best and top of the line Samsung 'LCD' 1080p HDTV model in 32 inch series. Finally I narrowed down my search to Sony's Bravia 32" KDL32EX400 and Samsung's LNC530 and LNC550.
All 3 HDTVs have a lot of things in common like 1080p res, 60Hz refresh rate, CCFL LCD Panel, HDMI/USB ports, Picture-in-Picture support etc, but there are also some diffs among these three. Samsung LNC550 stood out from the former (Sony KDL32EX400) in the following features.
--USB Media Player. The USB Media Player on Samsung is way ahead than any of its competitors. This things plays a wide variety of video/audio codecs (avi,mkv,mp4,H264,DivX, Xvid,MPEG1,MPEG2). You name it and they have it. It also supports the 5.1 audio (DTS Core, A52/AC3) and subtitle (.srt) files. Ofcourse, USB Media player functions faster and easily when u browse... Read more

I knew I wanted a samsung HDTV because I have heard great things from friends who know more about technology than I do. I have not been disappointed in the least with my purchase. The tv has great sound and picture quality both in dark/dim lighting as well as in a sun drenched room. The tv is in a bedroom which it is a perfect size for. It was easy set up, I did it alone. The box does say to have two people work on it but definitely possible to do alone if no one is around and you are impatient. For set up you will need a Phillips head screw driver. The only downside which has nothing to do with the tv directly was that fedex left the package on my front stoop when I was not home and it comes in a factory box with a picture of the tv on the box, just something to be cautious of if you order this product.

The TV was great while it worked. However it went to "black" the first week and we called Samsung, who had us UPS the new TV to them for repair. I spent a lot of money on a TV to not be able to watch it! We did get the TV back from Samsung, and it now works fine. I am suspicious that it is a "refurbished" unit as the TV had a "R" behind the serial number when I bought it from Amazon and I could not take it to a local shop, but had to mail it back to Samsung. At any rate I am happy with it as it is now.