Currently this is one of the cheapest LED LCD tvs on the market.

Why is it so cheap? Sharp skipped out on a few features that that add a lot to the price without adding a lot to the quality.

1) No sub-dimming.
Many LED tvs support dimming some of the LEDs to get blacker blacks. While this sounds great in theory, the problem is currently the resolution of the LED array is much lower than of the LCD array. This means that the dimming can't perfectly match the image so you'll sometimes see edges glowing. I'm happier without this feature as the lighting is consistent.

2) Not 240hz.
The input is 60hz (at best) which can then be extrapolated into 120hz (which this tv does). Going up to 240hz makes it more likely that the interpolations will guess wrong and offers little benefit in terms of noticeable difference.

3) Not super thin.
Some LED tvs are ridiculously thin. While uber-thin tvs look nice hanging on a wall, it adds a lot to... Read more

.... is the best word to describe this TV. After months of research, questions, comparing, and price shopping, I truly feel like I got the best bang for my buck with this TV. The picture is amazingly crisp and bright, the colors pop off the screen, and the blacks are very good for an LCD-LED. One of the main questions I had was the 120Hz vs. the 240Hz, and if that really made a big difference. After talking with countless reps and reading/watching reviews online it was pretty clear that even these "experts" were having a hard time noticing any major difference. If they did see a difference, it was minimal at best. To each their own though. Each of our brains process images differently, so some people might notice a difference. I could not see any major difference, so it was not worth paying the $400 more for the 240Hz.

For me, it came down to this TV vs. the Samsung UN46B7000. Here is why I decided to go with the Sharp......

* Comparing them side by side the... Read more

I am a professional analyst and before buying anything major I research it to the nth degree. When I started looking for a 46-inch hdtv for my new sunroom. I assumed I would end up with a Samsung or Sony or maybe a Toshiba. After reading about their shortcomings (the Samsungs have a problem with corner-flashing with the edge-lighting and the Sony, especially the V-series, had a host of issues including reliability and poor color balancing--too red), I started looking at their competitors. When I saw the Sharp in a row of other sets, it immediately caught my attention. The picture just seemed to "pop" out of the set. It just seemed so much more realistic and vivid and "lifelike." The more I looked into it, I understood why. It is an LED set, like the Sony and Samsung, but uses a different lighting approach that does not introduce the errors that are common to the others. The Sharp also had something that none of the others have...the Quattron technology. It is the only one that adds... Read more